CREATIVE PROFESSIONAL
Jordan Hopkins
Creative Professional
A multi-hyphenate creative that enjoys mixing my creativity with business to create impactful visuals that help achieve the goals of the business
PROJECT 1: AIA High Design Video
Objective: Create a video that highlights the thoughtful design elements that go into the creation of Viewrail Products. The video was to be utilized as part of Viewrail’s 2024 AIA Conference on Architecture & Design trade show booth. The final result was a video that displays various system components with a high design aesthetic and pairs them with archival footage of completed projects.
My Role: I was tasked with coming up with the visual concept for the video as well as coordinating the talent, props, and location for the filming to take place. I created a mood board that included reference videos, photos, and a list of props to effectively communicate with the involved parties what the vision was.
PROJECT 2: FLIGHT Spiral: Vertical Connections
Objective: We had the opportunity to capture photos and footage of our FLIGHT Spiral system; a newer design that we didn’t have much footage with. In addition to this we were able to interview the homeowners and their architect who designed their remodel project. The goal was to create a compelling video that would not only highlight the system but also tell the story of how the project came about.
PROJECT 3: All Railing sale
Objective: Viewrail had an upcoming sale for our railing and only had 1 week to put together the creative for social media and YouTube. I was able to to put together an ad using archival project footage (some of which I captured) and a voice over that I scripted and recorded myself. The deliverables were one 30 second ad detailing each product on sale and three 15 second ads for each of the product lines that were on sale.
Objective: Viewrail was launching an updated sample kit to showcase the various materials and finishes customers can choose from for their projects. We needed high-quality visuals to support the release. I coordinated and executed a photoshoot to capture detailed product images that highlight the refined materials and craftsmanship of the kit. The final images were designed for use on the website.
